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Consultants' Sites
As with Local Authorities, there are a
number of features which will help consultants, but before
considering site content, the following points are important
- Have a "good", preferably
short, web site address e.g.
www.noise.co.uk
is Bill Whitfield, compared with www.users.globalnet.co.uk/~noise
was the Martec website, but see
www.martecenviro.co.uk.
- Have a good e-mail address
mak@martecenviro.co.uk
is best, noise@globalnet.co.uk
is worse, but 101723.2423@compuserve.com
is diabolical.
- If you have your own domain name,
then use it in for your e-mail. Datum Services had www.datumservices.com
but oddly their e-mail was datum1999@email.msn.com.
I my view most visitors to consultants'
sites will be wanting to instruct a noise consultant. They
may simply be visiting the site to find out a contact name and
telephone number to ring, but they may also wish to read what
the company does c.f. a brochure. In my view, a
consultant's site
should therefore do the following.
- Look professional e.g.
Acoustic
Associates' Site
- Don't have adds on your site for
unrelated products or inappropriate imagery e.g.
Mike
Forsdyke's site.
- If you are part of a large
organisation ensure that there is a "search"
facility that will find your department - try searching for
"noise" at Arups'
site or at Atkins
or at BDP.
- Always give the telephone number,
preferably on the home page - if users can't find what they
want on the site, they may even ring it!!
- Tell the visitor what you can do and
how you can do it.
If
your site doesn't tell them what they want quickly, simply, and
professionally, you have a problem.
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